So, recently in the Discord there's been some discussion around a certain type of AMV that has been gaining in popularity over the last couple years: really short, super-heavily edited, effectsy videos, typically lasting no more than 30 seconds. I'm just trying to figure out the appeal of this style, because I don't get it. I'm talking about stuff like this: Like, those of you who enjoy these videos -- what do you get out of them? Why do you watch and/or edit them? Why not expand these ideas into full-length videos and make something memorable, instead of something obviously and (seemingly) intentionally disposable? This might be a generational thing, I'm just trying to figure this out. I know that platforms like Vine and Instagram have propagated this style of editing, and I wonder if it's actually beneficial to the community. Call me a cranky old guy (you wouldn't be wrong), but these types of videos are certainly not my style in any way, shape, or form, and I'm struggling to understand the mindset that leads people to watch them. Help me out here!